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About Us

Houston Arts Alliance (HAA) is the local nonprofit arts and culture agency that enhances the city’s quality of life through advancing and investing in the arts and diverse cultural programming. The work of HAA encourages Houston’s development and shapes its global reputation by fostering tourism and supporting and promoting the city’s creative economy.

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Public Art

Creating public spaces for civic and cultural use requires artists, designers, architects, and the community to collaborate. By actively fostering these partnerships, both public and private, HAA’s Civic Art + Design program initiates, manages, and maintains public artworks throughout Houston. It serves a vital role as catalyst for change that generates a culturally relevant and rich environment for residents and visitors alike.

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Folklife + Civic Engagement

Houston Arts Alliance’s Folklife + Civic Engagement program identifies and honors the artistic and cultural traditions of the city’s tremendously diverse and various communities and works to address the needs of all residents through engagement, citizen-driven initiatives, and equitable community outcomes. The Folklife program has been in existence since 2010. The addition of Civic Engagement to its portfolio was enacted through an HAA bylaws change in 2016.

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Grants are a fundamental means of promoting excellence in the creative sector. On behalf of the City of Houston, HAA awards approximately 225 grants annually to nonprofit arts and cultural organizations and individual artists through a competitive grant allocation process.

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Capacity Building

Houston Arts Alliance provides voice and leadership through its support of arts organizations and individual artists with programs and services that help build and foster a vibrant and creative community—these programs and services help to ensure that the arts professionals’ creative contributions remain a vital part of community life across Houston and the region.

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As the designated, nonprofit local arts and culture agency, Houston Arts Alliance provides a public forum for arts and culture issues that our relevant to our community. Throughout the year, Houston Arts Alliance hosts conversations and panel discussions that are free and open to the public. HAA also periodically convenes the arts and culture field for special opportunities important to the sector.

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Houston Arts Alliance continues to play an important role in arts and culture research projects, initiating and participating in studies that demonstrate the far-reaching impact of arts and culture on our economy and quality of life.

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Get Involved

Looking for a way to lend a hand? Investing in the arts and culture is an investment in the quality of life for all Houstonians. Join Houston Arts Alliance as a donor, member or volunteer!

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Houston Arts Alliance utilizes different vehicles to communicate with it diverse audiences, ranging from the city’s arts and culture community to residents to tourists. Find out more about HAA’s electronic newsletters and connect with us through social media. Our online Press Room provides resources for members of the media.

Thursday, September 28, 2017
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Thursday, November 9, 2017
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Saturday, December 2, 2017
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An Intimate Evening with Sinatra’s Iconic Music

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Thursday, April 28, 2016, 7 p.m.
Hotel Zaza, 5701 Main Street

Houston Arts Alliance’s next annual fundraising dinner featured the beloved songbook of “Ol’ Blue Eyes”—in celebration of Frank Sinatra’s 100th birthday—with a special evening of dining and entertainment reminiscent of a 50’s supper club.

Chaired by Philamena Baird and Regina Garcia with Honorary Chair Trini Mendenhall, An Intimate Evening with Sinatra’s Iconic Music honored HAA’s very own Chairman of the Board Marc Melcher. The evening featured vocal stylist Cary Hoffman, who shared his Sinatra stories and songs in a customized performance for the first time in front of a Houston audience. 

Proceeds from this dinner supported programs that benefit local nonprofit arts and culture organizations increase their knowledge and understanding of the art of doing business.



Honorary Chair
Trini Mendenhall

Event Co-Chairs
Philamena Baird
Regina Garcia

Marc Melcher

Underwriting Co-Chairs
Arthur Baird
Peter Remington

Special Events Committee
Lauren Anderson
Philamena Baird
Michael Cordúa
C.C. Conner
Regina Garcia
David LaDuca
Ashley Langley


Cary Hoffman is New York's premier Frank Sinatra interpreter having performed his music for the past ten years in over 100 performing arts centers, casinos, and symphonies around the world - including a performance for the President of Singapore. Focused on his Sinatra obsession, he finally achieved his dream with My Sinatra, an autobiographical one-man memoir musical that ran Off-Broadway for two years. His compelling blend of vocal performance and stories led to a National PBS television special—produced by Albert Tapper—that has aired in over 80 cities around the country and been viewed by more than two million people.

Before returning to the stage to sing the great songs of Frank Sinatra, Hoffman was a very successful songwriter/producer, co-writing a hit Off-Broadway musical with Ira Gasman (What's A Nice Country Like You, Doing in a State Like This), two top 20 country hits, and some of the country's most well known jingles (Ford, Grand Union, Beechnut Gum). As a personal manager, Hoffman discovered the R&B crooner Luther Vandross; comedy performer and actor Zach Galifianakis (Birdman, The Hangover); and managed A-list stand-up comedians such as Lynne Koplitz, co-star with Joan Rivers on WE's hit reality show Joan and Melissa: Mother Knows Best. He currently manages TV writers such as Tom Hertz, creator of CBS' Rules of Engagement, and Mike Royce, producer of Everybody Loves Raymond and creator/executive producer of TNT's Men of a Certain Age (both starring Ray Romano). Hoffman and his former wife Suzanne opened Stand-UP NY Comedy Club—a landmark club on the Upper West Side—which he has overseen for the past 21 years.

July 16
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