Arts & Economic Prosperity IVThe Economic Impact of Nonprofit Arts and Culture Organization and Their Audiences
Arts & Economic Prosperity IV (AEP IV) provides compelling new evidence that the nonprofit arts and culture are a significant industry in the Greater Houston Area—one that generates $977.7 million in total economic activity. This spending—$414.6 million by nonprofit arts and culture organizations and an additional $563.1 million in event-related spending by their audiences—supports 29,118 full-time equivalent jobs, generates $702.9 million in household income to local residents, and delivers $130.4 million in local and state government revenue. This economic impact study sends a strong signal that when we support the arts, we not only enhance our quality of life, but we also invest in the Greater Houston Area’s economic well-being.
This study, conducted every five years by Americans for the Arts, provides an important tool to measure the size and impact of the nonprofit arts and their audiences on the local community. For the first time in this study, HAA surveyed the 10-county region, the Greater Houston Partnership footprint, as well as Houston and Harris County, which has been surveyed in past studies. The comparison of the 2005 study with the latest findings in Harris County reveal a 39% increase in nonprofit arts economic activity.
There were 182 study regions that participated in Arts & Economic Prosperity IV, the most comprehensive study of its kind ever conducted. It documents the economic impact of the nonprofit arts and culture sector in 139 cities and counties, 31 multi-city or multi-county regions, 10 states, and two individual arts districts—representing all 50 U.S. states and the District of Columbia. The diverse study regions range in population (1,600 to four million) and type (rural to large urban).