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About Us

Houston Arts Alliance (HAA) is the local nonprofit arts and culture agency that enhances the city’s quality of life through advancing and investing in the arts and diverse cultural programming. The work of HAA encourages Houston’s development and shapes its global reputation by fostering tourism and supporting and promoting the city’s creative economy.

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Public Art

Creating public spaces for civic and cultural use requires artists, designers, architects, and the community to collaborate. By actively fostering these partnerships, both public and private, HAA’s Civic Art + Design program initiates, manages, and maintains public artworks throughout Houston. It serves a vital role as catalyst for change that generates a culturally relevant and rich environment for residents and visitors alike.

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Folklife + Civic Engagement

Houston Arts Alliance’s Folklife + Civic Engagement program identifies and honors the artistic and cultural traditions of the city’s tremendously diverse and various communities and works to address the needs of all residents through engagement, citizen-driven initiatives, and equitable community outcomes. The Folklife program has been in existence since 2010. The addition of Civic Engagement to its portfolio was enacted through an HAA bylaws change in 2016.

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Grants are a fundamental means of promoting excellence in the creative sector. On behalf of the City of Houston, HAA awards approximately 225 grants annually to nonprofit arts and cultural organizations and individual artists through a competitive grant allocation process.

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Capacity Building

Houston Arts Alliance provides voice and leadership through its support of arts organizations and individual artists with programs and services that help build and foster a vibrant and creative community—these programs and services help to ensure that the arts professionals’ creative contributions remain a vital part of community life across Houston and the region.

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Houston Arts Alliance continues to play an important role in arts and culture research projects, initiating and participating in studies that demonstrate the far-reaching impact of arts and culture on our economy and quality of life.

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Get Involved

Looking for a way to lend a hand? Investing in the arts and culture is an investment in the quality of life for all Houstonians. Join Houston Arts Alliance as a donor, member or volunteer!

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Houston Arts Alliance utilizes different vehicles to communicate with it diverse audiences, ranging from the city’s arts and culture community to residents to tourists. Find out more about HAA’s electronic newsletters and connect with us through social media. Our online Press Room provides resources for members of the media.

Thursday, September 28, 2017
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October 21, 2015

HOUSTON, TX (October 21, 2015) – Houston is a town where summer punishes and winter forgives. As a result, the winter months in Houston provide an extra opportunity to celebrate the season in special ways that express our diversity, our internationalism and our local heritage.

In response to this phenomena, Houston Arts Alliance’s Folklife + Traditional Arts program presents Winter Celebrations, a trio of installations, along with live performances and interactive events centered on the feast day of the Virgin of Guadalupe, Lunar New Year and the African-American trail riders who help kick off the annual Livestock Show and Rodeo.

These distinctive traditions share more than a season — they are all public, participatory, festive events involving parade-like processional activities, music and dance, and fancy garb or costume. What’s not to love!

This upcoming December, January and February, all events associated with Winter Celebrations will take place at Midtown Arts & Theater Center Houston (MATCH), 3400 Main Street, Houston’s newest, innovative art space. All events are free and open to the public. They include:


December 2 - 8, 2015
Winter Celebrations: Observing the Feast Day of the Virgin of Guadalupe
Opening reception: December 3, 6 – 8 p.m. with food, drink, music and devotional dance

Catholics the world over venerate the Virgin of Guadalupe, but She is especially revered by Mexicans. Her feast day on December 12 is celebrated in Houston in private homes, in neighborhood parishes and in a huge downtown procession that attracts scores of religious dance groups that come to honor Her. Programs and installation will explore the artful practices of devotion associated with this holiday.

January 13 - 19, 2016
Winter Celebrations: Exploring Lunar New Year

Opening reception: January 14, 6 - 8 p.m. with food, drink, lion dancing and more.

The Chinese and Vietnamese Lunar New Year is based on a lunar cycle that falls between January 21 and February 20 on the Gregorian calendar. Its celebration incites spectacular preparations, performances and displays at temples, businesses and personal residences throughout the city. A weeklong evocation of the spirit of this complex cultural event will be presented.

Monday, January 18, 2016, 11 a.m. – 2 p.m.
Winter Celebrations Family Day
A special celebration with mariachi music, devotional dance, zydeco, lion dancing, calligraphy and paper cutting demonstrations and more.

February 10 - 16, 2016
Winter Celebrations: Honoring Houston’s African-American Trail Riders

Opening reception: February 11, 6 – 8 p.m. with food, drink and a zydeco dance.

Every year, as winter draws to a close, the Houston Livestock Show and Rodeo opens with more than a dozen trail ride associations traversing the region and meeting in downtown for the opening parade. This presentation will unpack the city’s rural heritage, its role in the black cowboy story and the art of the ride.

Bank of America is the lead presenting sponsor for the entire Winter Celebrations series and for the free Family Day on January 18, 2016. Additional support is provided by the National Endowment for the Arts and the Houston Endowment.


Winter Celebrations