LOCAL CREATIVE ECONOMY CONTINUES TO GROW
September 24, 2015
HOUSTON (September 24, 2015) — Despite fluctuations in other industry sectors, Houston’s creative industry economy remains robust—with demand growing by 25% since first measured in 2011, according to the second Houston-area creative economy study conducted by data-and-economic analysis specialists EMSI (Economic Modeling Specialists, Inc.).
Over the three-year period between studies, a shift in how creative workers are employed occurred with creatives becoming more integral to businesses across an array of diverse industries, marking an important change in Houston’s current workforce.
Commissioned by Houston Arts Alliance’s Arts & Business Council of Greater Houston, the study is a comprehensive review of creative-sector industries and creative occupations and their impact on the Houston economy. The study defines creative-sector industries as those in which a creative or artistic
element is an integral part of the delivery of its product or service. Examples include graphic design, record production, architecture, fine arts schools and photography. The creative economy also includes the non-creative supporting jobs in the creative industries, like receptionists, business managers, etc. Additionally, it includes creatives in non-creative industries—like a graphic designer at an energy company.
Key findings of Creative Economy 2 of Greater Houston are:
- In 2014, Houston’s creative economy was made up of 179,156 people—the number of people employed in the creative economy grew by 22% in three years.
- In 2014, Houston’s demand for creative goods and services was $25.6 billion—a 25% increase since 2011. Of that, $10.5 billion was locally supplied and $15.1 billion was imported (a 55% increase since 2011)—leaving us with an even greater margin for growth. Only 41% was locally supplied.
- Creative occupations saw significantly more growth than creative industries between 2004 and 2014 (+26% versus +13%, respectively). This change signals that creative workers are becoming more integral to businesses across an array of industries. From 2014 to 2019, growth among creative occupations is expected to continue to outpace growth among creative industries (10% compared to 6%).
“As Houston continues to grow at a pace among the fastest of American cities, creative businesses from architecture to textile design and fabrication are tapped,” stated Jonathon Glus, president and CEO of HAA. “Today, nearly 60% of the creative industries product is imported into Houston. That is up from 45% creative import in 2011. As Houston’s creative appetite outpaces local capacity, Houston has a choice. We can recognize creative business and creative talent as a critical element of a globally-competitive city, and invest in the success of the sector right here at home, or we continue to import the talent, goods and services.”
For detailed information on the current Creative Economy of Houston 2 study, please visit http://houstonartsalliance.com/publications/creative-economy. For more information about Houston Arts Alliance, please visit www.houstonartsalliance.com.
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